Founded in 1999 by a group of Latino producers, educators and media activists, NALIP is a national organization of industry, independent and community media makers – directors and producers, writers, performers and advocates — dedicated to increasing the quality and quantity of images by, for and about Latinos in the media.
Hispanic Business recently released the article: “NALIP 2013: Spotlight on the Trillion $ Latino market; The National Association of Latino Independent Producers Examines The Global Shift of Latino Purchasing and Content Creating Power” by Yellow Brix. The article brought very interesting facts about the growing Latino market and its spending power, particularly in the entertainment business. Below, you’ll find some of the statistics that we found to be particularly interesting:
- The size of the U.S. Hispanic population worldwide ranked second only to Mexico with 50.5 million to 112 million respectively.
- Hispanics’ spending patterns help to determine the success or failure of many youth-oriented products and services; 65% of U.S. Hispanics are Millennials, ages 22 to 35.
- Latinos watch more television, buy more movie tickets and consume more media than any other ethnicity, yet Latinos comprise less than 1% of executives in Hollywood.
- Latinos are estimated to expend over $1 billion on U.S. filmed entertainment, and $1 trillion in general market-buying power.
For more information on this article, please see NALIP 2013: Spotlight on the Trillion $ Latino Market ; The National Association of Latino Independent Producers Examines The Global Shift of Latino Purchasing and Content Creating Power
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